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Music in advertising
Music in advertising refers to music integrated in (mass) electronic media advertisements in order to enhance its success. Music in advertising affects the way viewers perceive the brand by different means and on different levels. == Functions of music in advertising ==
“Music can serve the overall promotional goals in one or more of several capacities.” Amongst these are six primary categories: entertainment, structure and continuity, memorability, lyrical language, and targeting and authority establishment.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Music in advertising」の詳細全文を読む
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